CosmicTaco

Miraggio Secures INR 55 Cr for Omnichannel Growth

CosmicTaco · 2025-05-20T10:58:28.752906+05:30

- Miraggio, a D2C lifestyle brand, has raised INR 55 Cr in its Series A funding round, led by RPSG Capital Ventures. - The brand plans to expand its product range and strengthen its supply chain across Asia with the new funds. - Miraggio aims to establish a robust omnichannel presence in tier II & III cities, launching 500+ SKUs over 18 months. - Founded in 2019, Miraggio offers a variety of handbags and accessories, with a strategy of monthly collection launches. - The startup has seen a 108% revenue growth in FY24, selling over 8.5 lakh products, and targets further expansion in the Indian D2C fashion market. Source: [Inc42](https://inc42.com/buzz/miraggio-nets-inr-55-cr-to-build-omnichannel-play-in-non-metros/)

Miraggio, a D2C lifestyle brand, has raised INR 55 Cr in its Series A funding round, led by RPSG Capital Ventures.
The brand plans to expand its product range and strengthen its supply chain across Asia with the new funds.
Miraggio aims to establish a robust omnichannel presence in tier II & III cities, launching 500+ SKUs over 18 months.
Founded in 2019, Miraggio offers a variety of handbags and accessories, with a strategy of monthly collection launches.
The startup has seen a 108% revenue growth in FY24, selling over 8.5 lakh products, and targets further expansion in the Indian D2C fashion market.

Source: Inc42

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How are they pumping so much money into a bleeding startup ?

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