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Meta's Smart Glasses Outsell Traditional Ray-Bans Pre-AI Rollout

  • Ray-Ban Meta smart glasses top-selling product in 60% of Ray-Ban stores in Europe, Middle East, and Africa.
  • Despite lack of AI features in Europe, sales remain strong.
  • Consumers possibly attracted to glasses' speakers and cameras over AI capabilities.
  • Success of Ray-Ban Meta glasses exceeds Meta's initial expectations.
  • Early success may influence Meta's extended partnership with EssilorLuxottica.

Source: Techcrunch

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