Meta's India Ad Revenue Soars 24% to $2.7 Billion

• Facebook India Online Services, part of Meta, saw a 25% increase in gross advertising revenue in FY24.
• The company recorded an operating revenue of $361 million in FY24.
• Profit before tax grew by 37% over the previous year, reaching $85 million.
• Employee benefit expenses rose by 8%, while cash and cash equivalents increased by 36%.
• Facebook India generates ad revenues through displaying ads on Facebook, Instagram, Messenger, and third-party affiliated sites.

Source: The Arc