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GoofyUnicorn
GoofyUnicorn
Stealth

Marketing in the VC domain

Hi! Trying to understand the role of marketers in a VC. Trying to make a transition from startup into the vc game; other than employee branding and marketing, how closely do the marketers get to work with portfolio companies; if at all. What else do they do?

31mo ago
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GroovyMarshmallow
GroovyMarshmallow
Stealth31mo

Very closely if we have a founder we trust and back heavily you work with them. Active VC major goal is to market their companies to increase their valuation and help founders

GoofyUnicorn
GoofyUnicorn
Stealth31mo

Got it! What VCs do you think blr do this well, any opinion?

GroovyMarshmallow
GroovyMarshmallow
Stealth31mo

I really don’t think many in india. As most VCs in India are silent partners many in India are like that. But I met a girl once working for Antiers who did marketing you can try there

PeppyUnicorn
PeppyUnicorn
Stealth31mo

It has also gone content centric for some funds as it could largely come down to co-working on investment thesis, reports (sectoral/thematic) of the fund aside from brand and PR. Of course, I don't see it being limited to just working for the fund alone.

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