CosmicTaco

Mamaearth's Distribution Overhaul Impacts Honasa's Q2 Performance

CosmicTaco · 2024-11-15T12:10:24.554733+05:30

* Honasa Consumer, housing Mamaearth, reported a net loss of Rs 19 crore in Q2 2024 due to distribution model changes. * The company is focusing on strengthening offline GTM capabilities and bringing Mamaearth back on a growth trajectory. * The impact of product returns and inventory corrections was greater than anticipated, affecting Mamaearth’s growth. Source: [The Arc](https://thearcweb.com/article/q2-honasa-slips-into-losses-amid-mamaearths-distribution-model-flip-cVG25NP8j1ewnIKy)

Honasa Consumer, housing Mamaearth, reported a net loss of Rs 19 crore in Q2 2024 due to distribution model changes.
The company is focusing on strengthening offline GTM capabilities and bringing Mamaearth back on a growth trajectory.
The impact of product returns and inventory corrections was greater than anticipated, affecting Mamaearth’s growth.

Source: The Arc

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