CosmicTaco

Mahindra Rebrands BE 6e Amid Legal Dispute with IndiGo

CosmicTaco · 2024-12-07T22:54:24.224474+05:30

- Mahindra has rebranded its electric SUV from 'BE 6e' to 'BE 6' following a legal dispute with IndiGo over trademark infringement. - The automaker argues that 'BE 6e' differs fundamentally from IndiGo's '6E' and plans to contest the issue in court. - Mahindra emphasizes the need for Indian multinationals to support each other and avoid unnecessary conflicts. Source: [Abp News](https://news.abplive.com/business/mahindra-renames-be-6e-suv-amidst-conflict-with-indigo-here-s-what-the-carmaker-said-1736253), [Zee News](https://zeenews.india.com/auto/mahindra-be-6e-renamed-be-6-loses-first-battle-to-indigo-within-12-days-of-launch-read-details-2829061.html)

Mahindra has rebranded its electric SUV from 'BE 6e' to 'BE 6' following a legal dispute with IndiGo over trademark infringement.
The automaker argues that 'BE 6e' differs fundamentally from IndiGo's '6E' and plans to contest the issue in court.
Mahindra emphasizes the need for Indian multinationals to support each other and avoid unnecessary conflicts.

Source: Abp News, Zee News