CosmicTaco

LinkedIn Introduces AI Career Advice and Games to Boost User Engagement

CosmicTaco · 2024-07-22T13:56:54.186140+05:30

- LinkedIn is deploying AI for career advice and introducing daily puzzles to increase user engagement and stimulate growth in the competitive social media industry. - The platform, traditionally focused on professional development, is undergoing a wider overhaul to keep users on the site and diversify income streams beyond subscriptions. - LinkedIn reported record engagement with 1.5 million content interactions per minute in June, though site visit growth has stagnated since early 2024. - The introduction of daily games and AI-generated collaborative articles aims to build a daily habit among users and boost the platform's advertising business. - Analysts caution that LinkedIn must align new engagement efforts with its professional reputation to avoid alienating existing users. Source: Financial Times

LinkedIn is deploying AI for career advice and introducing daily puzzles to increase user engagement and stimulate growth in the competitive social media industry.
The platform, traditionally focused on professional development, is undergoing a wider overhaul to keep users on the site and diversify income streams beyond subscriptions.
LinkedIn reported record engagement with 1.5 million content interactions per minute in June, though site visit growth has stagnated since early 2024.
The introduction of daily games and AI-generated collaborative articles aims to build a daily habit among users and boost the platform's advertising business.
Analysts caution that LinkedIn must align new engagement efforts with its professional reputation to avoid alienating existing users.

Source: Financial Times