CosmicTaco

Leading Flipkart Fashion and Myntra: Two Very Different Jobs, Says Chief Nandita Sinha

CosmicTaco · 2024-08-09T10:47:45.057541+05:30

- Myntra CEO Nandita Sinha has been asked to lead Flipkart Fashion, requiring a differentiated approach for both platforms. - Sinha aims to increase e-commerce penetration in India's $130-billion lifestyle industry, where Walmart holds a 50% market share. - Despite operational differences, both units share the goal of boosting online fashion market penetration from 13% to 18-22% by 2028. - The e-lifestyle market is expected to grow to $40-45 billion by 2028, driven by Gen Z shoppers, premiumisation, and easing inflationary pressures. - Investments in Gen Z, premiumisation, omnichannel, and influencer-led marketing are crucial for future growth, according to Sinha. Source: [Moneycontrol](https://www.moneycontrol.com/news/business/startup/leading-flipkart-fashion-myntra-two-very-different-jobs-says-chief-nandita-sinha-12790578.html)

Myntra CEO Nandita Sinha has been asked to lead Flipkart Fashion, requiring a differentiated approach for both platforms.
Sinha aims to increase e-commerce penetration in India's $130-billion lifestyle industry, where Walmart holds a 50% market share.
Despite operational differences, both units share the goal of boosting online fashion market penetration from 13% to 18-22% by 2028.
The e-lifestyle market is expected to grow to $40-45 billion by 2028, driven by Gen Z shoppers, premiumisation, and easing inflationary pressures.
Investments in Gen Z, premiumisation, omnichannel, and influencer-led marketing are crucial for future growth, according to Sinha.

Source: Moneycontrol

12mo ago

Jobs

One interview, 1000+ job opportunities

Take a 10-min AI interview to qualify for numerous real jobs auto-matched to your profile 🔑

+322 new users this month

You're early. There are no comments yet.

Be the first to comment.

Discover more

Curated from across

Indian Startups17mo

by FluffyMarshmallowAmazon

Fashion is hard

Virigo's founder is ex-Myntra CEO. Just goes to show how difficult it is to get the PMF right in cut throat world of fashion.

inc42.com

Fashinza, Virgio To Return Investor Money After New Business Models Failed To Take Off

Fashinza, Virgio have initiated a process to return funds raised over the years to marquee invest...

News Discussion11mo

by CosmicTacoGrapevine

Flipkart Fashion Head Arief Mohamad Likely To Join Angel One As Chief Business Officer

Listed stockbroking firm Angel One is reportedly set to rope in Arief Mohamad as its new CBO, and he has already dropped his papers at Flipkart, where he was heading the fashion vertical.
Mohamad has been working with Flipkart for ov...