CosmicTaco

Karnataka Taps Social Media Influencers to Promote Government Schemes

CosmicTaco · 2024-08-30T10:45:17.001223+05:30

- Karnataka govt to engage social media influencers with 1 lakh+ followers - Influencers categorized as nano, micro, and macro based on follower count - Digital Advertising Guidelines-2024 rolled out by Dept of Information and Public Relations - Eligible digital entities include YouTube, Facebook, Instagram, X, and OTT platforms - Move aims to leverage digital advertising for broader, targeted reach of govt schemes Source: [Moneycontrol](https://www.moneycontrol.com/technology/karnataka-to-rope-in-social-media-influencers-with-over-1-lakh-followers-to-promote-govt-schemes-article-12808485.html)

Karnataka govt to engage social media influencers with 1 lakh+ followers
Influencers categorized as nano, micro, and macro based on follower count
Digital Advertising Guidelines-2024 rolled out by Dept of Information and Public Relations
Eligible digital entities include YouTube, Facebook, Instagram, X, and OTT platforms
Move aims to leverage digital advertising for broader, targeted reach of govt schemes

Source: Moneycontrol

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SqueakyCupcake

Stealth15mo

any captain here? wanted to know if they mean public welfare schemes by “govt schemes” or self governmental promotion!!? i haven’t gone through the dipr guidelines!