CosmicTaco

Johnnie Walker Trials First 70cl Paper-Based Bottle

CosmicTaco · 2024-10-25T22:10:53.885962+05:30

- Diageo, the maker of Johnnie Walker, launches a 90% paper-based bottle trial for Johnnie Walker Black Label at Johnnie Walker Princes Street's 1820 bar in Edinburgh. - The trial, created in partnership with PA Consulting and PulPac, will assess bartender interaction and the bottle's performance in a bar environment. - The paper-based bottle is 60% lighter and shows up to 47% potential reduction in carbon emissions compared to the glass bottle equivalent. - The bottle is designed for recyclability, with a plastic liner that doesn't require disassembly for recycling. - This initiative is part of Diageo's ambition to reduce its carbon footprint by exploring new packaging formats. Source: [Diageo](https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-launches-first-70cl-paper-based-bottle-on-trade-trial-for-johnnie-walker)

Diageo, the maker of Johnnie Walker, launches a 90% paper-based bottle trial for Johnnie Walker Black Label at Johnnie Walker Princes Street's 1820 bar in Edinburgh.
The trial, created in partnership with PA Consulting and PulPac, will assess bartender interaction and the bottle's performance in a bar environment.
The paper-based bottle is 60% lighter and shows up to 47% potential reduction in carbon emissions compared to the glass bottle equivalent.
The bottle is designed for recyclability, with a plastic liner that doesn't require disassembly for recycling.
This initiative is part of Diageo's ambition to reduce its carbon footprint by exploring new packaging formats.

Source: Diageo