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John Abraham's NOTO Secures INR 15 Cr Funding

  • Actor John Abraham-backed D2C ice cream brand NOTO has raised INR 15 Cr ($1.7 Mn) in a funding round led by Inflection Point Ventures.
  • The funding will be used to expand in Tier I & II cities, drive product innovation, and increase offline presence to boost brand awareness.
  • Founded in 2019 by Varun and Ashni Sheth, NOTO offers low-calorie ice creams high in protein with no/low sugar.
  • The brand is present in major cities like Mumbai, Delhi, Bengaluru, and plans to expand to Ahmedabad, Kolkata, and Lucknow.
  • With the increasing trend of healthy eating, NOTO aims to capitalize on the growing food and beverage market in India.

Source: Inc42

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