ITC Acquires Prasuma to Expand Frozen Foods Portfolio

CosmicTaco · 2025-02-07T09:37:48.452910+05:30

- ITC Ltd has signed agreements to acquire Prasuma, a frozen and ready-to-cook foods brand, to strengthen its market presence. - The acquisition will be completed in tranches, with ITC initially investing ₹131 crore for a 43.8% stake, increasing to 62.5% by 2027. - This move aligns with ITC's strategy to enter high-growth segments and leverage synergies with its existing food brands. Source: [Mint](https://www.livemint.com/companies/itc-acquisition-momo-maker-frozen-food-brand-prasuma-11738854354504.html), [Moneycontrol](https://www.moneycontrol.com/news/business/itc-plans-to-acquire-100-of-prasuma-over-three-years-12932876.html)

ITC Ltd has signed agreements to acquire Prasuma, a frozen and ready-to-cook foods brand, to strengthen its market presence.
The acquisition will be completed in tranches, with ITC initially investing ₹131 crore for a 43.8% stake, increasing to 62.5% by 2027.
This move aligns with ITC's strategy to enter high-growth segments and leverage synergies with its existing food brands.

Source: Mint, Moneycontrol