ITC Acquires Prasuma to Expand Frozen Foods Portfolio

• ITC Ltd has signed agreements to acquire Prasuma, a frozen and ready-to-cook foods brand, to strengthen its market presence.
• The acquisition will be completed in tranches, with ITC initially investing ₹131 crore for a 43.8% stake, increasing to 62.5% by 2027.
• This move aligns with ITC's strategy to enter high-growth segments and leverage synergies with its existing food brands.

Source: Mint, Moneycontrol