SleepyBanana
SleepyBanana

Is influencer marketing dead ??

What is the scope of influencer marketing in next 5 years ? Are all the companies feeling the dip in market ???

11mo ago
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ZestyQuokka
ZestyQuokka
Hinge11mo

Publicis Groupe acquired Influential for a reported $500M last week. It is far from dead, unorganized but not dead

SleepyBanana
SleepyBanana

I have been working in industry for past 6 years on this field. And I am seeing the dip in the way brands are spending.

ZestyQuokka
ZestyQuokka
Hinge11mo

Shift is towards micro and nano influencers. The expensive ones have moved to Bollywood

SparklyCupcake
SparklyCupcake

Yes.

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