CosmicTaco

Indian E-commerce Giants Boycott Turkish Brands

CosmicTaco · 2025-05-19T17:56:17.966024+05:30

- Indian e-commerce platforms AJIO and Myntra have ceased selling Turkish brands amid geopolitical tensions with Pakistan. - The decision underscores a shift towards prioritizing national interests over foreign partnerships. - Brands like Trendyol, Koton, and LC Waikiki are no longer visible on these platforms. - Reliance affirms its 'Nation First' policy, reevaluating offerings to align with national sentiments. - Broader trade and travel boycotts with Turkey and Azerbaijan are emerging as tensions rise. Source: [Inc42](https://inc42.com/buzz/reliances-ajio-myntra-stop-sale-of-turkish-brands/)

Indian e-commerce platforms AJIO and Myntra have ceased selling Turkish brands amid geopolitical tensions with Pakistan.
The decision underscores a shift towards prioritizing national interests over foreign partnerships.
Brands like Trendyol, Koton, and LC Waikiki are no longer visible on these platforms.
Reliance affirms its 'Nation First' policy, reevaluating offerings to align with national sentiments.
Broader trade and travel boycotts with Turkey and Azerbaijan are emerging as tensions rise.

Source: Inc42

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