Idea validation of Healthy prebiotic soda for the Indian market.

Yakult always felt a viagra-like product to me from its packaging and advertisements. I hope you don't advertise yours like that.

Dude, honestly it sounds like a great idea. Just try to get the execution part right. Do provide the following ups on your product. Cheers.

This will work if you are able to crack the beverage industry. Healthy beverages post COVID has boomed as a sector and new beverages like kombucha, turmeric milk etc are also getting a lot of attention

Working on a similar idea. Would love to connect

I explored this Idea, got the taste and formula formulated, worked with contract manufacturers and did some tasting research then paused. Also spoke with a lot of people who started in a similar sector in India.

The main points of discussion were:

1. Very price sensitive market.
2. Non addictive products don't sell as repeat is very low - No Sugar/No caffeine
3. Small successful drinks like Lahori Zeera/ Bindu etc are regional as taste changes with geography fast.
4. Focus on both Brand and Distribution is hard. Most players get only one right.
5. Outside QC it will be hard to push costly products.
6. Listing on QC is hard, they want brands who spend on marketing and have demand. They also expect somewhere around 40% on initial days.

Will love to speak with others working on similar idea

If you’re serious about actually starting it - don’t count on these comments. A lot of people might say they’ll want it, but 1-2% of them will actually pay the $ and buy it.

1. Ask indirect questions - do you currently drink beverage, when, how much do you pay for it - ask these questions to understand who and when might get such a beverage. You can read the book the mom test or a summary of it to understand how to question indirectly to get the most unfiltered validation.

2. Run your idea and insights through different perspectives to really see if it’s making sense. Here’s a tool you can use - https://pushstart.club/products/the-idea-lab

I'm building in the same space and have made some progress as well. Can we connect over email or call?

Ig this prebiotic soda won't get that much exposure because of how indians think in terms of soda

I would actually love it. I dont know how mass this can go but definitely for office it can work if priced aggressively.

Would be great! There's no healthy alternatives to beverages for an occasion or party yet..