I feel like BigBasket competing with Zepto, Blinkit, Instamart 🥲

BB founders thought QCommerce was a fad. But now they are struggling so hard that it is laughable

They always wanted to, BB now was their launch into quick commerce. However they started with 2 hrs initially and now they have reduced it to within 15 mins. Maybe with this, they are targeting sub 10 mins delivery.