How fishy is Zepto? In business terms

Dark patterns https://www.reddit.com/r/IsThisAScamIndia/comments/1jy48i1/zepto_scam/

You can't see the final price on cart, until you scroll down and find the bill summary option and click on the price of product to see what charge is it taking, or just simply click pay and when you enter upi pin see the final price

Quick commerce is a tough business, Zepto keeps accepting new funding and now burning cash to grow by using dark patterns.

This won’t end well, we will see M&A in 3-5 years, wait until Amazon-Flipkart starts delivering quick in most of the cities.

Can you please elaborate? Are you planning to be a partner of zepto?