How did Airbnb scale-up in other countries ?

So Airbnb scaled globally by:

1. Localizing its platform with language, payments, and customer support tailored to each market.

2. Targeted marketing using social media and influencers to raise brand awareness.

3. Adapting to local laws by navigating regulations and negotiating with governments.

4. Referral programs to incentivize users to bring in more hosts and guests.

5. Acquiring local competitors to quickly gain market share.

6. Partnering with tourism boards and promoting major events for visibility.

7. Building trust through reviews, secure payments, and host profiles.

These strategies helped Airbnb expand rapidly worldwide. I hope this helped you !!