QuirkyHamster
QuirkyHamster
6mo

How are you using AI as a designer?

6mo ago
QuirkyHamster
QuirkyHamster

Wooow, looks like you are really pushing it @NaughtyMicrophone, u have hit a full stack there. But dont you feel overwhelmed by this, looks more like chaos than clarity.

Graphics, branding, motion, 3d, copy a one man army!

ZoomyNugget
ZoomyNugget

Pretty much for augmenting imagination @Onpoint. It almost feels like I have faster eyes, a second sketching hand and a simulated universe where every “what if” can be tested instantly. The question I ask myself is as simple as “which layer of my design stack do I want AI to amplify?”

In practice, I primarily use it for:

  1. Ideation & Concept Visualization: MidJourney and Stable Diffusion to spin out moodboards and early explorations. Runway Gen-3 is my go-to when I want to see products alive in motion or tested in scenarios. I feed in values, draft ideas, materials and ergonomics → AI gives me alternate futures I wouldn’t have imagined in one sitting.

  2. 3D Modeling & Prototyping: Figma + Diagram AI helps me with early flows, while tools like Spline AI and Meshy let me spin sketches into interactive 3D prototypes. Gravity Sketch with AI is like sculpting forms directly in VR. A napkin sketch becomes a rotatable prototype for testing within hours.

  3. Research & Validation: Heavily on Aider AI, Claude, Perplexity and ChatGPT with browsing for synthesis: from competitive analysis to trend scans. Delve AI and synthetic users aren’t replacements for real participants, but they’re useful for early pressure-testing. A simple use case could be before investing in a concept, I can gauge how Gen Z parents might react to a biodegradable stroller.

  4. Systems & Process Automation: Our company has invested in a ridiculously good in-house agent AI and now we are also testing ThinkPilot AI. It’s like an intelligent librarian for my workflow - automatically sorting documents, briefs and resources into smart folders. This keeps my design hub uncluttered so I can focus on the creative work. Alongside it, I use Notion AI and Framer AI to keep research, briefs and quick landing pages flowing. AI has been great at turning foundational ideas into a clickable prototype, while ThinkPilot keeps every draft and reference neatly organized in a jiffy.

  5. Future-Proof Testing: With simulation tools like NVIDIA Omniverse, I can stress-test designs before they’re built. For messaging and positioning, Jasper and Copy AI give me multiple cultural and tonal variations. I’ve tested furniture concepts under extreme stress and heat conditions virtually - way before cutting a single piece of material.

Some key disclaimers though: AI gives me endless options, but it’s my discernment that decides what feels right. I have a clear process to avoid maximum deviations as I design with time in mind. AI frees me from trivial steps so I can ask the bigger question: what will still resonate a decade from now?

All in all, it still feels like I have a creative partner who never tires, has infinite references but no entire concrete taste. My taste, my judgment and my sense of resonance remain the frontier in iterations and refinements and reaching the final result.

And that’s the most exciting part: the real leverage isn’t in faster execution, it’s in expanding imagination. ✨

ZoomyNugget
ZoomyNugget

@Onpoint I think in theory it can be overwhelming to soak in and even take the first step. But once we take each step, the more we move slowly towards next steps and implementation, it becomes an order of clarity on its own. I have practiced the process enough times with collaborators to learn it on my own and follow through for my business. It's been a learning experience surely. 💯

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