For PMs working actively on website experimentations or know someone working in their Org. Do you use platforms for running such experiments? Like VWO, Optimizely, Google Optimize (now sunsetted), AB Tasty etc..
Building something similar in this space, would love to have user POVs in the market. Thanks
Yeah, we def use platforms for A/B tests, like VWO and Optimizely. Google Optimize's sunset was a bummer.
For buildin' somethin' similar, ease of use, good integration, reliable results are key. Cool extra features would be a plus!
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Tried Google optimize which was limited but good. However, since it's sunset I've not been able to find a good replacement.
Looking for basic functionality, splitting organic traffic across multiple URLs. Heatmaps, recorded sessions et...
I want to know what other product managers think about a/b testing. Is it the right way? Or is it not done rightly? What kind of problems do you face while doing a/b testing in product development?
Back in my early days at a startup, we were all about A/B testing to optimize our product's user experience. We took it seriously, perhaps a bit too seriously at times.
One day, we decided to test the colour scheme of the buttons on t...
I'm always doubtful, even after doing rigorous customer validation and analyzing user data. Happy to learn from folks here.