Hot Take
Growth and performance marketers are just failed product managers. Debate.
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That's like saying frontend developers are failed backend developers.
Some are, some like design and not be bothered with backend
It's important to acknowledge that people need to find their calling. A very good frontend developer is just as valuable as a very good backend developer. Each can't survive without the other.
I have been both a performance marketer and a product manager. It was easier and faster for me to create an impact as a performance marketer than a product manager. Performance Marketers are profit centers (assuming they have P&L responsibilities) whereas Product managers are cost centers. From a company’s perspective, Marketers > PMs
Two very different disciplines imo . If you're a digital first company you definitely need a good growth marketer for top of line and awareness. Performance marketing will always be important and has been for ages ever since the first ad came out. So yeah i think they are apples and oranges.
Hearing that a lot of product manager roles are being replaced with growth marketer+ product management.
Not true. Even though I have very little respect for most of the marketers out there, some industries do require a good growth and marketing team IMO. Word of mouth doesn't always work. In those companies, having a good marketing team can be a game changer.