CosmicTaco
CosmicTaco

Gukesh Sets New Endorsement Wave in Indian Chess

  • Gukesh, the youngest World Chess Champion, is set to revolutionize endorsements in India, becoming a new face for brands beyond cricket.
  • Sports talent managers predict long-term deals for Gukesh, potentially reaching up to Rs 60 lakh, highlighting his significant impact on the global stage.
  • The chess boom in India, marked by Olympiad victories, positions Gukesh and other young stars for lucrative sponsorships and brand collaborations.

Source: Moneycontrol

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