GTM Strategy for a Gen Z Dating App

Oh damm didn't know something like this exists

I think I need to clarify what I’m building again.

So what I’m building is an app for post-relationship use. That means, if you’re already in a relationship, this app is perfect for you. If you Google apps like Paired or Get Official, I’m basically building an alternative to those.

It’s designed for people who are already in a relationship and want to either get to know each other on a deeper level or spice up their intimacy game. That’s the whole idea behind the app.

I’m not targeting anyone from India or any Asian countries. My primary target audience is in Europe or the U.S.—because those are the markets where people actually pay for this kind of stuff.

So far, I’ve built the MVP. I’ve tested it with a few friends and one guy from the U.S., and the feedback has been positive. But it’s still a very barebones, skeleton app.

Right now, I’m trying to figure out what my go-to-market (GTM) strategy should be, because I have no clue how to get initial users or build that first bit of traction—the flywheel effect.

If you have any suggestions for how I could get those initial users—specifically people aged 18 to 25, living in the U.S. or Europe, and already in a relationship—that would really help.

Thank you so much for your reply though, really appreciate it. Thanks, man.

Thanks man for the reply

Here is what I am building

I'm building a relationship app designed for couples who are already together. Think of it as an alternative to apps like Paired or Get Official. The goal is to help couples deepen their connection and enhance intimacy through meaningful interactions.

I'm not targeting users in India or Asia—instead, my focus is on the U.S. and European markets, where people are more likely to pay for relationship-focused apps.

The MVP is already built and tested with a few friends and one U.S.-based user, and the feedback has been encouraging. That said, the app is still quite minimal and early-stage.

Right now, my biggest challenge is figuring out a go-to-market strategy. I’m specifically looking to attract couples aged 18–25 in the U.S. and Europe. I’d love suggestions on how to get those initial users and start building traction—essentially, how to kick off the flywheel.