GTM Strategy for a Gen Z Dating App
As a PM What would your GTM strategy be for a relationship app targeting couples aged 18-25? How would you make it click with this ICP?
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Instead of dating app, build a smooci alternative.
Oh damm didn't know something like this exists
I've seen and tried a dozen of those in this past month (saturated market with only ogs leading because of the large existing user base).
My first interaction with these apps is usually via Instagram ads. Most of these ads have the one unique feature or policy that they prominently show off.
The pitch goes like this - "our app is tinder for cool kids who XYZ." Replace XYZ with anything you want, furry, memes, games, k*nk, "just friends", I've seen them all...
In my experience you won't get any genz to pay for your app unless it works well within the first few days and has enough users(fake profiles don't count, we can tell)
While you're at it, can you also make the signup process a bit equal? I see that guys have to go through several hoops to even be listed but girls can upload two pics of pitch black and they're listed..
I think I need to clarify what I’m building again.
So what I’m building is an app for post-relationship use. That means, if you’re already in a relationship, this app is perfect for you. If you Google apps like Paired or Get Official, I’m basically building an alternative to those.
It’s designed for people who are already in a relationship and want to either get to know each other on a deeper level or spice up their intimacy game. That’s the whole idea behind the app.
I’m not targeting anyone from India or any Asian countries. My primary target audience is in Europe or the U.S.—because those are the markets where people actually pay for this kind of stuff.
So far, I’ve built the MVP. I’ve tested it with a few friends and one guy from the U.S., and the feedback has been positive. But it’s still a very barebones, skeleton app.
Right now, I’m trying to figure out what my go-to-market (GTM) strategy should be, because I have no clue how to get initial users or build that first bit of traction—the flywheel effect.
If you have any suggestions for how I could get those initial users—specifically people aged 18 to 25, living in the U.S. or Europe, and already in a relationship—that would really help.
Thank you so much for your reply though, really appreciate it. Thanks, man.
Hey bud, the dating market especially from 18-25 is in my opinion one of the toughest out there. You have got people who are not sure about anything, are just starting jobs or uni
I honestly think you would need first to build a habit for people to have realistic expectations and educate them about what dating and all means.
Too much work tbh.
Thanks man for the reply
Here is what I am building
I'm building a relationship app designed for couples who are already together. Think of it as an alternative to apps like Paired or Get Official. The goal is to help couples deepen their connection and enhance intimacy through meaningful interactions.
I'm not targeting users in India or Asia—instead, my focus is on the U.S. and European markets, where people are more likely to pay for relationship-focused apps.
The MVP is already built and tested with a few friends and one U.S.-based user, and the feedback has been encouraging. That said, the app is still quite minimal and early-stage.
Right now, my biggest challenge is figuring out a go-to-market strategy. I’m specifically looking to attract couples aged 18–25 in the U.S. and Europe. I’d love suggestions on how to get those initial users and start building traction—essentially, how to kick off the flywheel.