Groww Ventures Into Wealth Management With Brand 'W'

CosmicTaco · 2025-03-11T10:43:32.216987+05:30

- Investment tech unicorn Groww is set to enter the wealth management segment under a new brand, 'W'. - 'W' will offer portfolio management services (PMS) and alternative investment funds (AIF) to Groww's 15 million affluent users. - The company plans to acquire businesses to strengthen its wealth management offerings. - Groww aims to build an omnichannel presence specifically for high-net-worth individual (HNI) clients. - As it prepares for an IPO, Groww is diversifying its services to cater to affluent clients. Source: [Inc42](https://inc42.com/buzz/groww-looking-to-enter-wealth-management-space-under-a-new-brand/)

Investment tech unicorn Groww is set to enter the wealth management segment under a new brand, 'W'.
'W' will offer portfolio management services (PMS) and alternative investment funds (AIF) to Groww's 15 million affluent users.
The company plans to acquire businesses to strengthen its wealth management offerings.
Groww aims to build an omnichannel presence specifically for high-net-worth individual (HNI) clients.
As it prepares for an IPO, Groww is diversifying its services to cater to affluent clients.

Source: Inc42