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Groww Ventures Into Wealth Management With Brand 'W'

  • Investment tech unicorn Groww is set to enter the wealth management segment under a new brand, 'W'.
  • 'W' will offer portfolio management services (PMS) and alternative investment funds (AIF) to Groww's 15 million affluent users.
  • The company plans to acquire businesses to strengthen its wealth management offerings.
  • Groww aims to build an omnichannel presence specifically for high-net-worth individual (HNI) clients.
  • As it prepares for an IPO, Groww is diversifying its services to cater to affluent clients.

Source: Inc42

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Whoever is curating this, kudos. Job well done!