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Government to Penalize Ecommerce Players Violating Dark Pattern Norms

  • The Indian government has received complaints about ecommerce companies violating dark pattern norms during festive season sales.
  • The Central Consumer Protection Authority (CCPA) is investigating these complaints and will take action against violators.
  • Dark patterns are deceptive design elements used by digital platforms to trick customers into making purchases.
  • Last year, the government issued guidelines to regulate dark patterns and curb deceptive behaviour of ecommerce companies.
  • This adds to the growing scrutiny of ecommerce platforms in India, with giants like Amazon and Flipkart already under investigation for alleged unfair trade practices.

Source: Inc42

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