CosmicTaco

Gojek's Exit from Vietnam Marks a New Era in Rivalry with Grab

CosmicTaco · 2024-09-05T14:28:29.486445+05:30

- Gojek has decided to exit Vietnam, marking the end of its first era of competition with Grab in Southeast Asia. - Vietnam was Gojek's first expansion market in 2018, but it struggled to gain significant market share. - The decision to leave Vietnam is based on logic rather than rivalry or financial narratives, signaling a shift in strategy. - Gojek's exit follows similar struggles by other international companies like Grab and Baemin in the Vietnamese market. - Both Gojek and Grab are now focusing on profitability and cost-cutting, moving away from aggressive expansion tactics. Source: [Asia Tech Review](https://www.asiatechreview.com/p/gojeks-vietnam-exit-signals-a-new)

Gojek has decided to exit Vietnam, marking the end of its first era of competition with Grab in Southeast Asia.
Vietnam was Gojek's first expansion market in 2018, but it struggled to gain significant market share.
The decision to leave Vietnam is based on logic rather than rivalry or financial narratives, signaling a shift in strategy.
Gojek's exit follows similar struggles by other international companies like Grab and Baemin in the Vietnamese market.
Both Gojek and Grab are now focusing on profitability and cost-cutting, moving away from aggressive expansion tactics.

Source: Asia Tech Review

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