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From Labourer to 'Jeera King': The Legacy of Dhannalal Jain and JK Masale

  • Dhannalal Jain moved from Rajasthan to Kolkata in 1948, starting as a labourer in Burrabazar before becoming a middleman in the spice trade.
  • In 1953, he rented a small space to start spice trading, earning the nickname 'Jeera King' and launching JK Masale in 1957.
  • The second generation expanded the business by introducing whole spices in packets, while the third and fourth generations focused on marketing, smaller packets, and new product lines.
  • JK Masale has grown to capture significant market share in West Bengal and the Northeast, with a revenue of ₹693 crore in 2024, and is now eyeing further growth and export opportunities.
  • Despite challenges like price volatility and competition, JK Masale aims to double its revenue by next year, seeking external guidance to streamline processes.

Source: Forbes India

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