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ZippyBiscuit
ZippyBiscuit
BNY Mellon

Flipkart "prime" ??

What's the strategy here

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22mo ago
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JumpyHamster
JumpyHamster
Stealth22mo

It's a engagement and retention tool to make a regular user into power user

ZippyBiscuit
ZippyBiscuit
BNY Mellon22mo

That happened previously. Now you need to buy this

JumpyHamster
JumpyHamster
Stealth22mo

Every product needs to know it's serious users.

Their power users use it so frequently that they can afford to give it for free.

This is a lockin mechanism like prime.

Regular users if they buy into this, will be forced to buy from flipkart always.

MagicalPotato
MagicalPotato
Lloyds Banking Group22mo

What is the difference between VIP and plus/premium then?

ZippyBiscuit
ZippyBiscuit
BNY Mellon22mo

I think the plus program will be scrapped

PerkyWalrus
PerkyWalrus
CARS2422mo

We can pay with supercoins without VIP, still. 🤷

JumpyHamster
JumpyHamster
Flipkart22mo

That's on limited selection. This is 5% upto 1000 supercoins on entire Flipkart

DerpyMarshmallow
DerpyMarshmallow
Stealth21mo

Any benefits on Cleartrip?

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