SwirlyKoala
SwirlyKoala

Evaluating Consultants: Swiggy's Next Move

Imagine, you are a Bain Consultant. Swiggy is looking to expand its market share and enhance user engagement in a highly competitive space.

You are tasked with coming up with a strategy that will achieve this. What do you do?

🛵Delivery Duel: Winner→free meal, loser pays 2x. FIrst person to get order wins
🍔Golden Meal:Spend 1k/day for 30 days→win 1month free food. Miss any day→pay 5k
🍜Gourmet Gamble:Order Gourmet → earn points. 100 points→free meal. <100? Pay 2x
159 votesexpired
13mo ago
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MagicalPancake
MagicalPancake
Swiggy13mo

How are any of these strategies? 😬 These are mere short term marketing campaigns no.
Aren't strategies around defining new Value props, Gamification etc.

GigglyBanana
GigglyBanana

Agree 100% . Also, have you seen user engagement amounting to anything in revenue. There would be a correlation always, but a causation, almost never.

DerpyUnicorn
DerpyUnicorn

All of these ideas are shit!

PrancingPotato
PrancingPotato

If you are a Bain consultant, you just got fired

BubblyWaffle
BubblyWaffle

How is 2 a better option. Even if I win, I am. Essentially paying 500 per meal if not more. Thats too high for a single. Person per day.

SillyMuffin
SillyMuffin
Cred13mo

I like option 1 hahaha. I win I get free food.

but I lose I pay 2x? of what?

SillyMuffin
SillyMuffin
Cred13mo

The strategy is to order something expensive always.

ZippyNarwhal
ZippyNarwhal

I don't think any of these would work in india

JumpyJellybean
JumpyJellybean
EY13mo

Where most people earn less than ₹30k a month

ZippyNarwhal
ZippyNarwhal

More so reason to not gamble their hard earned money!!

JazzyRaccoon
JazzyRaccoon
InMobi13mo

This is what I would do I wanted to turn swiggy into a gambling company

ZestyBoba
ZestyBoba

Heard the option 1 on MFM podcast for a coffee shop😅

TwirlyNoodle
TwirlyNoodle

I appreciate you trying to make this a daily thing to foster discussion. But it might sense to make it a weekly thing with more thought out questions and possible options.

SquishyBurrito
SquishyBurrito

Dude I'm legit sick and tired of yours crappy posts, you are better off just working at EY, pls do not even dream of getting into PM cuz your ideas are jackshit

JumpyJellybean
JumpyJellybean
EY13mo

Plot twist: the person asking this is working with swiggy and wants to get ideas 👀

SquishyBurrito
SquishyBurrito

he's sitting in your adjacent desk at ey buddy

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