"Eternal" is the worst possible name Zomato could've gone with

Speaks volumes of deepi's ego and that of the team. Lack of imagination too.

Food delivery, quick commerce, events and restaurant fulfillment - none of the 4 verticals have anything to do with being "eternal". They're all ephemeral, momentary and temporary. Nothing wrong with them being so either, but the cognitive dissonance is too high here.

What it portrays is their desire to be eternal as a company, sure. He said as much in his memo. But that's literally what every company aspires to be. Doesn't mean one names their company along those lines too.

Would've been a great name for a health and fitness brand, but they are hardly fitness friendly. In fact their bread and butter comes from making people lazier, unhealthy and addicted over time.

The last few paragraphs of his announcement (image below) make zero sense. Sounds like someone wrote it while tripping on mushrooms or something.

Deepi's success has clearly gone to his head and his marketing department is probably filled with yes men/women who didn't have the nerve to question such stupidity.

Starts the memo with getting listed on sensex (talks about creating immense wealth for everyone except delivery partners?), sprinkles in some faux humility in the middle (people from "ordinary backgrounds" such as IIT IIM can come together and "change the world" lmao. Delivery partners are literally an afterthought in this memo), then goes completely off the rails near the end.

This, after the chief of staff debacle and cover up, along with veg and non veg fleets launch blunder , has really damaged their branding and image in my eyes at least, idk about others.

Complete lack of sensitivity and empathy towards Indian masses and their sensibilities. Fully expecting to see more such blunders from them in the future.

If you're ever reading this by any chance Deepinder, please hire better marketers and actually listen to them.