Founded in 2017, Husband Wife Farm is a Haryana-based moringa brand that offers high-quality, unadulterated moringa to customers.
The brand was founded by Jitender Mann and his wife, Sarla.
While Sarla is an MCom graduate, Jitender landed a job at Tata Consultancy Services and worked in the company for over 11 years.
“With time, we started noticing that the job was taking a toll on Jitender’s health,” Sarla Mann tells Startup Pedia.
One day, a friend from Bengaluru gave Jitender some moringa leaves to take home.
Having only surface-level knowledge about the plant, Jitender decided to grow it on the terrace garden.
Jitender and Sarla looked up moringa’s benefits on the Internet and realized it was a goldmine of nutrition.
“When the leaves started coming, I crushed them for Jitender to consume with water. To our surprise, he began feeling lighter the very next day. It felt like his stomach was detoxified. In just some weeks, his wellness was back on track,” Sarla shares.
This was their sign to quit city life and adopt a more organic lifestyle.
Jitender Mann quit his job at TCS and moved to his ancestral village, Mehmudpur, along with Sarla.
In 2017, the Haryana-based couple decided to grow moringa on their ancestral land spread over 2 acres.
Initially, Jitender and Sarla bought seeds from the market. But soon realized that the quality wasn’t up to the mark.
Their next option was to indulge in mulching the land. As soon as some moringa leaves would start coming, they would mix them back in the soil.
To prepare the land, install groundwater irrigation facilities, and cover labour costs, the entrepreneurs invested Rs 35 lakh from their personal savings.
Finally, towards the end of 2018, the couple started selling the moringa leaves to neighbours and their mutual contacts under the Husband Wife Farm brand.
As a pioneer moringa farming brand in Haryana, the Husband Wife Farm startup has become widely known for the authenticity and quality that it offers.
Startup founders Jitender Mann and Sarla Mann are firm advocates of moringa.
Calling it a “first-aid” for the body, they claim that their customers have seen positive results in the first ten to fifteen days.
Jitender Mann and Sarla sell moringa powder, moringa capsules, and beetroot powder.
With customers across India, the USA, and the UAE, the brand's products are sold from their website, local stores, and direct bulk orders.
In FY24, Jitender and Sarla’s moringa farming business clocked a turnover of Rs 40 lakh.
In FY25, the turnover came at a figure of Rs 21 lakh.
“Turnover figures keep fluctuating because a large part of moringa farming is affected by weather conditions,” Sarla explains.
Additionally, the entrepreneur emphasizes that close to 50% of the turnover is allocated to labour costs.
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