Does anyone actually prefer this design of Zomato over Swiggy and why
So you in the two images the scrolling feed of swiggy shows you 3,4 restaurants at a time but Zomato you can see only 1,2 ...why does Zomato have this huge ass pictures in the scroll feedback when I think showing options helps ..or do people just keep on scrolling and showing only one or two makes them order faster ..maybe based on a A/B test ...any comments from you peeps on it .
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Take a 10-min AI interview to qualify for numerous real jobs auto-matched to your profile 🔑One could argue that Swiggy UI has much more cognitive load than that of Zomato. Hicks law predicts that the time and effort it takes to make a decision increases with the number of options. The more choices, the more time user takes to make their decisions which sometimes leads to page abandonment or churn.  Also, on Swiggy UI there are too many visual anchors while Zomato has kept it clean. A product designer will have better explanation but these are just my thoughts.
Zomato ui I find it better and user friendly. Main thing I like is , I can go to check out for final price for multiple items in multiple restaurants , I don't need to remove current one to check out in another restaurant.
True dat
Oh... swiggy should definitely build that then I guess if a lot of people do this
Swiggy UI gives me an inferiority complex that I am not able to work in such nicely designed products professionally 😞😂
Lol. May I offer a different point of view? Both of them look very much like the app I made 4 yrs ago following a Coursera course. 😂Small screens don't leave a lot to play around...
with that less space, they are able to give all required information...so, that's great design actually
I always scroll 5-10minutes to find the best offers so i want to see more options and less scroll. Thats why i prefer swiggy one. Zomato has less information to show even on those big cards compare to swiggy.
Exactly my point
Honestly speaking the presentation does not matter, for 1% users it might but for the rest 99% who are price sensitive, it won’t.
How many users are price sensitive on these platforms and still use it regularly..would be interesting to see a monthly AOV and number of users ..I believe when you know what you want you are price sensitive when you're someone who scrolls around a lot you're not price sensitive
I prefer Zomato's UI / UX much more. I hate opening swiggy
I find Zomato quite dull with only red and white .... swiggy seems much more interesting...again that's just me I guess
SWIGGY UI looks more thought out to me. Gives me a fresher look than Zomato UI. The design is sleek.
There's benefits to both.
- Zomato has richer food imagery that is meant to portray how mouth-watering the food is and tempt the user into taking action. Remember that Zomato started as a restaurant reviews company, so that line of thinking reflects into the app.
- Users do like more options to choose from. Plus, more results within a viewport improves navigation and scrollability. But someone else pointed out that more options lead to higher cognitive load. That's definitely true but I think it may not have reached that point where it would make a difference. Plus, Swiggy started as a convenience app and it is known in the industry for its logistics. So again, the convenience of exploring more options reflects in their design and layout.
The success of each layout would depend on the mindset by which the user enters the app. Is he in the mood of indulgence, or is he in the mood of exploring the best, fastest, cheapest etc.
Interesting...no wonder you're at Microsoft..I would never be able to give such an answer when asked critique Zomato and swiggy ux experience
Doesn't matter.
You add to carts on both.
Compare the final prices
Order
No brand loyalty? Interesting...
So one should be loyal to brand even if it gives you overpriced food?!! What truly justifies loyalty to a food-ordering platform—price, convenience, quality, or something else?