D2C Beverage Brand O'Be Cocktails Shuts Down

CosmicTaco · 2025-03-31T09:43:14.769263+05:30

- O'Be Cocktails has officially ceased operations, as announced by its founder and CEO, Nitesh Prakash. - The decision to shut down was attributed to the highly commoditized nature of the Indian alco-beverage industry. - Despite extensive efforts to find a buyer, no deals materialized, leading to the closure. - In the past two years, Inc42 data shows that 24 startups have shut down, highlighting a challenging environment. - The closure was announced on LinkedIn, with the company expressing gratitude for the support received over the years. Source: [Inc42](https://inc42.com/buzz/d2c-alcobev-brand-obe-cocktails-shuts-shop/)

O'Be Cocktails has officially ceased operations, as announced by its founder and CEO, Nitesh Prakash.
The decision to shut down was attributed to the highly commoditized nature of the Indian alco-beverage industry.
Despite extensive efforts to find a buyer, no deals materialized, leading to the closure.
In the past two years, Inc42 data shows that 24 startups have shut down, highlighting a challenging environment.
The closure was announced on LinkedIn, with the company expressing gratitude for the support received over the years.

Source: Inc42