During the bull run folks were investing in all kind of creator companies right from merchandising, community platforms, audience management to payments.
Interesting to see only a few creator focused companies globally succeeding.
What went wrong?
Most Indian VCs seem to have little to no original thesis. Everyone is investing out of FOMO or with herd mentality. 'Smarter' founders know it and they only sell what VCs want to hear - no matter how fluff / fraud it may be
Great point on no thesis. Whole industry is a Ship of Theses (pardon the pun) packed with raconteurs and charlatans doing mujra in front of greedy VCs too blind to do due diligence. Think Dante's Inferno but all 9 levels are gluttony.
you must be an avid book reader
I think creator economy is in early days of its growth.
Few key tailwinds that indicate it's growth in coming years:-
AI/GPT: As AI tools make work efficient, people in general will have lots of more free time at hand, content consumption will increase manifolds.
Synthetic influencers: non human influencers are already emerging, general public can't differentiate, cheaper for brands to tap into for all kinds of market.
Efficient content generation: with AI tools, content are getting created very fast, starting from scripting, simulating to post-production editing are getting automated with AI now.
Ever increasing influencer marketing budget: All the revenue generating brands are spending upwards of 75% of their marketing budget on influencer marketing, money flowing in will keep the aspirations of creators forever.
True rise of podcasts
Regional language content taking over our feed.
Free AI tools helping to dub videos on native language.
First Unicorn in this space
Rise of more and better gaming creators
People leaving Jobs...
We at YCreator are looking for a Principal Angel Investor with a preference for early-stage venture investing (Pre-Seed) to join and disrupt the Global Creator Economy Markert.
The Big Picture: Before making investments, angels need ti...
I have see many lists of places to work at. Let’s create a list of companies not to work at. Please post the company name and the experience of working their.
I'm talking about new startups, as a founder who's trying to build an ecommerce platform currently.
I'm still very early, but it feels that the writing is on the wall. Flipkart, Myntra, Nykaa, Zomato, Swiggy etc. have all built great p...
