Jitendra Chouksey, founder of health and fitness startup Fittr, has pledged to allocate a share of the startup's profits to support families of soldiers who lost their lives during the Pahalgam terror attack and the Indian Armed Forces' counterstrike under Operation Sindoor.
In a LinkedIn post, Chouksey shared his deep personal connection with the armed forces, revealing he had attempted to join India's defense services five times. Though unsuccessful, he said he now hopes to contribute as a civilian by backing the nation’s brave soldiers in other ways.
"While a lot of us cannot go and fight on borders, we can certainly do our bit," Chouksey wrote.
The announcement follows Operation Sindoor—a military action launched by India in May in response to the deadly April 22 terror attack in Pahalgam, Jammu and Kashmir, which claimed the lives of 26 civilians.
The Indian Armed Forces have since carried out targeted strikes on terror infrastructure in Pakistan and Pakistan-occupied Kashmir.
My question is who are you(politely). Seriously writing such a long and grammatically correct post really makes me wonder😂
Startups are blood suckers. They try to win brownie points everywhere.
Kargil Vijay Diwas. 25 years, man.
Sitting here, staring at my laptop, trying to give a shit about this quarter's numbers. But my mind's somewhere else today.
You know that guy in HR who's always on your case? Or that teammate who ...
Love that someone posted about it somewhere at least ❤️🇮🇳 Fucking pissed that media/ brands have completely ignor...
Today, I feel sad. We truly lost somebody who exemplified doing 'good' along with doing 'business'.
I'd recently read the book ‘The Story of Tata’ and had learnt the good they have done, which is always difficult when you're a capital...
Absolutely echo what you have written It was his calling to be an industrialist and billionaire (because of his fam...
No one is saying a Rich man passed away, everyone saying a Good man passed away. It's extremely rare to achieve that ...
