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China's Xiaohongshu Surges to $1bn Q1 Sales

  • Xiaohongshu, China's Instagram-like app, reported $1bn in Q1 2024 sales, a significant increase from $600mn in the same period last year.
  • The platform, popular among Gen Z women, also generated a net profit of $200mn in Q1, up from $40mn last year.
  • The company, valued at $17bn, turned profitable in 2023 and continues to grow its advertising revenues.
  • Xiaohongshu, backed by Alibaba and Tencent, is expected to have a successful IPO once Beijing clarifies its stance on overseas listings.
  • The platform reached 312mn monthly active users in 2023, a 20% increase from the previous year.

Source: Financial Times

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14mo ago
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