QuirkyHamster
10moCategory Marketing
Anyone has any idea on the Category Marketing. How good is the profile and what are the key KPIs.
10mo ago
TwirlySushi
10mo
Category Marketing is a fun thing. You work along alongside business to help it grow. It is a support function. In an online setup, you will own both on app (merchandising) discovery and off app discovery (Marketing which is a mix of performance Marketing, PR and offline event). Your KPIs will broadly be driving traffic, customer acquistion, retention.
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