Break into APM or PM
Hi,
I'm a Marketing Analyst at a tech startup currently. I have a previous experience of working as a Demand Analyst (gauging demand of products through data analysis and market research), 4 years of experience in starting my own business (non-tech) which didn't work, and over a year of experience in my current job (learnt PM skills like wireframing, and user research). Current organization has no Product team.
I've been trying to get an APM role for a while now but to no success as most want Product experience or an Engineering degree. Would it be advisable to keep at it for an APM role or get a business analyst job and look to become a PM later? Do companies hire for PMs without a solid Product background and an engineering degree?
Talking product sense with Ridhi
9 min AI interview5 questions
Obviously they would seek engineering or PM experience.
Understand one thing this is a highly cross functional role where you will be interacting endlessly with Engg/Devs/QA.
Do you know how a mobile app life cycle works? Or how different is the Dev process of a web app from a mobile app? How are async events managed between two separate systems? Can you speak and understand in tech parlance? Can you assist and validate integration testing with QAs? How does Internet work? Do you understand the concept of webhook? There are tonnes of things and in case you are in fintech then god saves you because you will be riding on tonnes of external API layers. ……………,,,,……. Additionally you will have to ensure that any technical challenges are properly communicated to the business and marketing team.But again you should be able to understand it first.
There is a hell lot of things when it comes to PM than just wireframing and user research.While this is good to start with, we forget that execution eats up a substantial amount of your time atleast during initial stages.
If you are actually serious,seek a Product analyst role and try to grow from there. Ye 25 page ka deck bana ke PM (I blame TPF and Product school for this)banne wali scheme got expired in Feb’23 since VCs stopped pouring money
I was looking to move to a product role from Growth Marketing role. Have understanding of tech terminologies, having worked with engg. team for web development.
But this definitely helps.