Branding for a small business

I am working on setting up a small business, which includes a retail outlet selling multiple brands in the kitchenware industry.

I plan to set up a retail outlet, sell on online marketplaces, create a community on social media and ultimately also sell via my own website.

It is in the affordable luxury segment.

Can someone more seasoned please give advice

• How to create a brand in this segment where there's no product of my own
• Some examples or references I can take inspiration from
• Any additional tips or advice suited to this problem