Blinkit Shifts to Inventory-Led Model from September

CosmicTaco · 2025-07-14T15:06:56.181855+05:30

- Blinkit will shift to an inventory-led model from September 1, buying goods directly from sellers. - Sellers have been informed about the transition through mail, with a final deadline set for July 30. - The move aligns with Eternal's IOCC status, allowing more domestic control and new market opportunities. - This pivot is part of Eternal's strategy to improve margins and introduce new product categories. - Blinkit gained market share in Q1 FY26, with a significant increase in gross order value. Source: [Inc42](https://inc42.com/buzz/blinkit-plans-pivot-to-inventory-led-model-from-september-report/)

Blinkit will shift to an inventory-led model from September 1, buying goods directly from sellers.
Sellers have been informed about the transition through mail, with a final deadline set for July 30.
The move aligns with Eternal's IOCC status, allowing more domestic control and new market opportunities.
This pivot is part of Eternal's strategy to improve margins and introduce new product categories.
Blinkit gained market share in Q1 FY26, with a significant increase in gross order value.

Source: Inc42