CosmicTaco

BigBasket to Merge BBdaily into Main App, Aiming for Quick Commerce Dominance

CosmicTaco · 2024-09-05T12:11:43.100537+05:30

- BigBasket will merge its subscription service BBdaily into the main app by December, says CEO Hari Menon. - The move aims to consolidate BigBasket's offerings and shift entirely to a 10-20 minute delivery model. - BBdaily contributes significantly to BigBasket's revenue, being the third-largest unit. - The company is funding its quick commerce business to compete with Blinkit, Swiggy Instamart, and others. - Analysts predict increased competition in the quick commerce market with new entrants like Flipkart and potentially Amazon. Source: [Moneycontrol](https://www.moneycontrol.com/news/business/startup/tatas-bigbasket-set-to-merge-subscription-app-bbdaily-into-main-app-12814928.html)

BigBasket will merge its subscription service BBdaily into the main app by December, says CEO Hari Menon.
The move aims to consolidate BigBasket's offerings and shift entirely to a 10-20 minute delivery model.
BBdaily contributes significantly to BigBasket's revenue, being the third-largest unit.
The company is funding its quick commerce business to compete with Blinkit, Swiggy Instamart, and others.
Analysts predict increased competition in the quick commerce market with new entrants like Flipkart and potentially Amazon.

Source: Moneycontrol