They also spent crazy on acquisitions. Unit economics could work, it does for others too, question was how cheaply can you get enough users to transact. It’s a low margin business, gains could only be shown on scale, that too with organic traffic. They are claiming pat, even accounting for esops.
If they are indeed profitable, that means the marketing spend is low, and yet people are buying from meesho. High retention/stickiness is something ecom could kill for. Either the number of orders really sunk that they serviced from last month’s inventory (cost of revenue tending to zero), or it’s a out performing company that somehow still can’t find anyone to invest in for a year, despite the great numbers, high repeat, and organic sales. All things any vc would kill for in this market.