WobblyJellybean
WobblyJellybean

Bhasha - Duolingo for Indian Languages 🦚

Hey guys, working on my next app. Wanted some feedback on the app logo for Bhasha - Duolingo for India.

Problem - Design a logo which can represent Indian languages in a more interesting and eye catching way so more people will be intrigued to explore and learn about it.

Idea - Represent the diversity of the Indian cultures and all it's languages with different colours while the mascot is the Indian national bird, a peacock.

What do you guys think? What improvements can I make? Where and how can I make it more user friendly so people will be interested in it? Should I even make it?

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16mo ago
Talking product sense with Ridhi
9 min AI interview5 questions
Round 1 by Grapevine
DizzyMarshmallow
DizzyMarshmallow
  1. The idea seems good. Should work well if you can cover all major 4 language families in India and not just the Indo-Aryan and Dravidian families.

Since India is a country with relatively lower literacy (the reported numbers vs in real), you can try language transliteration (via camera) too. It is still poor outside English-Hindi-Tamil translations to a large extent.

  1. Logo: The colours don't actually relate to diversity to an Indian IMHO. The logo should ideally incorporate the first letters of different scripts in India. As an example, ਅ from Gurmukhi, അ from Grantha, अ from Devnagari, etc.
WobblyJellybean
WobblyJellybean

This is a unique look at it.

The idea is to teach people other languages if they already know English, this way there is a higher possibility they can pay for it and already know 2 languages.

Targeting the Northern Indians coming to South like Bengaluru, Chennai and Hyderabad, may be new job opportunities or further education.

Most importantly as Duolingo uses the owl mascot, I wanted something for Bhasha as well so the peacock. And for the colours, I am trying to make it colourful and eye catchy so more people will explore it. At the end of the day it will be a small game based learning just light Duolingo

But your insights are appreciated. Could you go about more on what 4 language families you are talking about?

DizzyMarshmallow
DizzyMarshmallow

India has 4 major language families. This explains why North Indians struggle to learn South Indian languages and why some North Eastern or South Indians also find it difficult to speak Hindi or call it "foreign".

  1. Indo-European Languages: Includes Hindi, Sanskrit, Punjabi, Bengali, Marathi to English, French, Russian, Spanish, Iranian, etc.

  2. Dravidian: Tamil, Telugu, Kannada, Malayalam, Tulu, etc.

  3. Sino-Tibetan: Bodo, Meitei, some languages in Sikkim and Arunachal, etc.

  4. Austro Asiatic: Khasi, Munda in India.

These are very diverse and different language families. And if you cover atleast 2-3 of each family you can end up covering a good volume of conversations in India.

SqueakyCupcake
SqueakyCupcake

This logo looks fine to me, except I just can’t unsee that gay pride rainbow colors everywhere!

Make it monochromatic or mininal, I don’t think it should include all points like indian heritage, multilang appearances and all.

SqueakyCupcake
SqueakyCupcake

Or maybe instead of logo, you can simply go with characters for example “blinkit” in their app. And keep 4 colors max like microsoft or google?

WobblyJellybean
WobblyJellybean

I made the app logo colourful to intrigue people to explore it or click on it, thus using bright colours but now realising the gay aspect of it, what animal or mascot should I go forward with?

I am not a big tech or something like that to use monochromatic logos or simple stylised logos like Google, Apple or Microsoft

PeppyMarshmallow
PeppyMarshmallow

A peacock has been used a lot to show “Indian-ness”. It has nothing to do with language or learning.

Duolingo uses an own since it signifies wisdom and learning. Why not break the stereotype of a peacock and try using an elephant or parrot?

This logo somehow reminds me of CNBC logo.

PeppyMarshmallow
PeppyMarshmallow

*owl

WobblyJellybean
WobblyJellybean

What is the problem with our own national bird?

I want to show majestic beauty and diversity. I saw some language learning apps using monkeys, elephants, dears and so many more.

Also the CNBC peacock only has 6 colors???

QuirkyPancake
QuirkyPancake
TCS16mo

Unfortunately there are several apps like this and you may find yourself not be able to make much revenue

WobblyJellybean
WobblyJellybean

I want to try.

Look as a North Indian and after living in Bengaluru, I am tired of fighting with the auto drivers and the delivery boys. I want to learn the language I want to connect with them because I believe languages are much more than communication.

Also are you interested in learning?

QuirkyPancake
QuirkyPancake
TCS16mo

Yes I would love to learn Gujarati and Marathi. I understand your logic about living in Bangalore. Similarly for me about Mumbai

DizzyMochi
DizzyMochi

Seems like pride flag

WobblyJellybean
WobblyJellybean

What can I change about it? How can I improve it?

WobblyJellybean
WobblyJellybean

I want to create something you could like, love and want more from. If you are interested in learning the different languages of India and that to in a fun way, what do you expect and why?

What animal, idea or though comes to your mind?

SwirlyPickle
SwirlyPickle
Google16mo

All the best mate! Sounds like an amazing idea

WobblyJellybean
WobblyJellybean

Getting demotivated by the fact it looks gay to people. 😭😭😭

SwirlyPickle
SwirlyPickle
Google16mo

F them. It CAN come off as the LGBTQ flag so try to be as neutral as possible, I guess. Have you heard of ashris choudhary? Man has a crazy love for Indian languages, make very cool videos. Try connecting with him, cool guy he is

DerpyBoba
DerpyBoba

What tech stack will you use for this app btw?

WobblyJellybean
WobblyJellybean

React native and NodeJs

DerpyBoba
DerpyBoba

congrats for your new project

JazzyNarwhal
JazzyNarwhal

The logo and the app purpose seems to have no connection.

WobblyJellybean
WobblyJellybean

I want to know more about it. What, why and how to improve?

If you read the title and thought of something other than this app logo or colour, what came to your mind? What resonates with you when I say "learn kannada", "learn tamil" or "learn telugu"?

What animal best represents India? What colour describes the diversity of India?

JazzyNarwhal
JazzyNarwhal

The logo has a hidden (actually forced) explanation. Logo should be obvious and easy to understand. Check the below for example. Valid only for 1 week.

https://imgtr.ee/images/2023/11/28/61d7b00fa81fa96d3a0466ced4e11fb9.jpeg

SleepyNarwhal
SleepyNarwhal

I would prefer having shades of one color rather than the pride colors. I understand thought behind usage of these colors, however theres a different meaning for these colors right now.

WobblyJellybean
WobblyJellybean

The gay has taken the rainbow

Gif
FluffyQuokka
FluffyQuokka
Dunzo16mo

I suggest u only add colors of the Indian flag. The logo feels like it's LGBTQ related....

WobblyJellybean
WobblyJellybean

Yeah I know, a lot of my friends are laughing at me. But I really want to showcase the diversity in this way, but let’s see

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