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Grapevine

Beardo Founders Transform RENÉE Into INR 350 Cr Beauty Giant

  • In late 2019, Beardo's founders, after selling their brand to Marico, ventured into the beauty and personal care market, rebranding it as RENÉE Cosmetics.
  • RENÉE saw rapid growth, launching innovative products like the Fab 5 lipstick, expanding to 200+ SKUs, and achieving a revenue run rate of INR 400 Cr by FY25.
  • Backed by significant funding, RENÉE focuses on product innovation, retail expansion, and marketing to reach diverse consumer segments both in India and internationally.

Source: TechCrunch

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