Apple Explores Home Robotics as Potential ‘Next Big Thing’ After Car Fizzles
Non-Paywall : https://archive.is/th4Zo
Apple Inc. has teams investigating a push into personal robotics, a field with the potential to become one of the company’s ever-shifting “next big things,” according to people familiar with the situation. Engineers at Apple have been exploring a mobile robot that can follow users around their homes, said the people, who asked not to be identified because the skunk-works project is private. The iPhone maker also has developed an advanced table-top home device that uses robotics to move a display around, they said. Though the effort is still in the beginning stages — and it’s unclear if the products will ultimately be released — Apple is under growing pressure to find new sources of revenue. It scrapped an electric vehicle project in February, and a push into mixed-reality goggles is expected to take years to become a major moneymaker.
Apple usually doesn't enter a new industry till it's already established.
I think it's changing. They released vision pro even though the AR / VR tech is nowhere mature enough now as they need new avenues for growth
