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Anti Zepto model by partnering with Kiranas

I am currently building Kirana.Pro an anti Zepto model where we don’t have any dark stores. Instead we partner with nearby Kirana stores. What do you think of this idea? Can it win like how Namma Yatri won against Ola and Uber?

16mo ago
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FluffyNugget
FluffyNugget
Swiggy16mo

Apart from the fact that zepto, Grofers(now Blinkit) started with similar model, There are other people still doing it. Phonepe has app called Pincode which does this with ONDC integration. I'm not sure if they are doing that well, but I've hardly seen anyone use it. Also how do you differentiate from Pincode ?

FloatingBagel
FloatingBagel
Zepto16mo

Zepto as a product started with dark store model itself. Kiranakart used the hyper local model.

FluffyNugget
FluffyNugget
Swiggy16mo

That's a pedantic difference. By that logic Blinkit also always used Dark store model and Grofers used hyperlocal model

WigglyBanana
WigglyBanana
Stealth16mo

No, too many smart people have done that model. Unless there is something different in the last 2-3 years, there is not fundamental reason for that model to exist now.

I can go into the depths (inconsistent inventory at kiranas, price of delivery, not a superior experience vs Zepto etc.)

DerpyQuokka
DerpyQuokka
Infosys16mo

I have made Success vs Fail, hope it may help:

Success:

  1. More business to Kirana shops
  2. No commission to be paid (assuming)
  3. People’s trust on local shops could reach to a level like in traditional days

Fail:

  1. Kirana owners don’t understand on leak proof packaging, so need to train which will take significant time.
  2. Few shops rely only on cash mode
  3. Non standardized quality and quantity - they better know how to manipulate customers
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