CosmicTaco

Amazon to Ramp Up Advertisements on Prime Video

CosmicTaco · 2024-10-02T23:36:07.798814+05:30

- Amazon plans to increase the number of ads on Prime Video in 2025. - Despite introducing ads eight months ago, Amazon hasn't seen a significant drop in subscribers. - The company aims to attract more brands to its streaming service with an increased number of ad slots. - Amazon will also introduce interactive and 'shoppable' ad formats, allowing viewers to add items to their cart directly from the ad. - The move comes as digital advertising has become a profitable income source for Amazon, with revenues rising to $12.8bn in Q2 2024. Source: [Financial Times](https://www.ft.com/content/f8112991-820c-4e09-bcf4-23b5e0f190a5)

Amazon plans to increase the number of ads on Prime Video in 2025.
Despite introducing ads eight months ago, Amazon hasn't seen a significant drop in subscribers.
The company aims to attract more brands to its streaming service with an increased number of ad slots.
Amazon will also introduce interactive and 'shoppable' ad formats, allowing viewers to add items to their cart directly from the ad.
The move comes as digital advertising has become a profitable income source for Amazon, with revenues rising to $12.8bn in Q2 2024.

Source: Financial Times