Amazon India Launches AI Shopping Assistant Rufus in Beta

• Amazon introduces Rufus, an AI-powered conversational shopping assistant, in beta on Amazon.in mobile app
• Rufus offers product recommendations, comparisons, and answers questions based on Amazon's catalog and web information
• New assistant aims to enhance customer experience by simplifying product research and discovery
• Features include category guidance, occasion-based shopping, product comparisons, and detailed product information
• Beta rollout begins with select customers, with wider availability expected in coming weeks

Source: Amazon