Amazon Considers Standalone App for Amazon Pay in India

• Amazon is contemplating moving its Amazon Pay service into a standalone app in India to boost its usage, according to sources familiar with the matter.
• Currently integrated within Amazon's main e-commerce app, Amazon Pay offers services like money transfers, bill payments, insurance purchases, and more.
• The company has been considering this move for about a year and has reached out to the NPCI for approval, sources said.
• Some Amazon executives believe a dedicated app could help Amazon Pay gain more recognition, as it currently doesn't get enough attention within the e-commerce app.
• Despite the plans, Amazon may still alter or abandon the idea, as the company faces various challenges in India. An Amazon spokesperson declined to comment on the speculation.

Source: Techcrunch