A confused recent graduate

I recently graduated from my college, with a non-tech job in hand. I have a keen interest in analytics and insights and actively looking for jobs on different portals. But, what I am getting in return is rejections from every company in which I apply.

I am demotivated and confused about my career choice, I want to know that I should continue to search for opportunities in analytics domain or I should learn think about changing my domain by learning new skills?

Please help? It would really help me take a sound decision.

Thanks.